{"id":2583,"date":"2022-07-09T10:28:53","date_gmt":"2022-07-09T08:28:53","guid":{"rendered":"https:\/\/www.theatro-italia.com\/it\/?p=2583"},"modified":"2023-06-21T13:51:46","modified_gmt":"2023-06-21T11:51:46","slug":"from-restoration-to-transformation","status":"publish","type":"post","link":"https:\/\/www.theatro-italia.com\/en\/from-restoration-to-transformation\/","title":{"rendered":"From restoration to transformation.","raw":"From restoration to transformation."},"content":{"rendered":"<p>On the occasion of the sixtieth anniversary since its inauguration, the Rinascente in Piazza Fiume, Rome was subjected to a complex restyling intervention involving, in succession, the shell, facing and different floors so as to allow the normal continuation of retail activities. The restyling and urban improvement of the building designed by Franco Albini and Franca Helg in the period 1957 to 1961 were conceived in respect with the historic building. The focal point of the project is the intervention on the exterior by Studio 2050+ di Ippolito Pestellini Laparelli, to which Theatro contributed with the joint involvement of four companies in its network \u2013 Thema, Sch\u00fcco, AGC Flat Glass Italia and Resstende \u2013 in a balance between restoration and conversion, with architectural sensitivity and technical expertise. To show that the design is a concerted effort, requiring the collaboration of different skills and professional expertise, each floor has been designed by a different architectural firm. Studio 2050+ worked on the ground and sixth floors, wholly dedicated to food. The first and fourth level are the work of DWA Design Studio; the second and fifth were allocated to architect Paolo Lucchetta. The basement is by Florence-based firm, Fabbricanove, while the third floor was curated by Studio Wok.<\/p>\n","protected":false,"raw":"On the occasion of the sixtieth anniversary since its inauguration, the Rinascente in Piazza Fiume, Rome was subjected to a complex restyling intervention involving, in succession, the shell, facing and different floors so as to allow the normal continuation of retail activities. The restyling and urban improvement of the building designed by Franco Albini and Franca Helg in the period 1957 to 1961 were conceived in respect with the historic building. The focal point of the project is the intervention on the exterior by Studio 2050+ di Ippolito Pestellini Laparelli, to which Theatro contributed with the joint involvement of four companies in its network \u2013 Thema, Sch\u00fcco, AGC Flat Glass Italia and Resstende \u2013 in a balance between restoration and conversion, with architectural sensitivity and technical expertise. To show that the design is a concerted effort, requiring the collaboration of different skills and professional expertise, each floor has been designed by a different architectural firm. Studio 2050+ worked on the ground and sixth floors, wholly dedicated to food. The first and fourth level are the work of DWA Design Studio; the second and fifth were allocated to architect Paolo Lucchetta. The basement is by Florence-based firm, Fabbricanove, while the third floor was curated by Studio Wok."},"excerpt":{"rendered":"","protected":false,"raw":""},"author":2,"featured_media":2584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_it_post_content":"In occasione dei sessant\u2019anni dalla sua inaugurazione la Rinascente di piazza Fiume a Roma \u00e8 stata oggetto di un complesso intervento di restyling che ha coinvolto in successione l\u2019involucro, la copertura e i diversi piani in modo da consentire il normale svolgimento delle attivit\u00e0 di vendita. I lavori di restyling e di valorizzazione urbanistica dell\u2019edificio progettato da Franco Albini e Franca Helg tra il 1957 e il 1961 sono stati concepiti nel rispetto dell\u2019edificio storico. Punto nevralgico del progetto \u00e8 l\u2019intervento sugli esterni di Studio 2050+ di Ippolito Pestellini Laparelli cui Theatro ha contribuito con l\u2019impegno congiunto di quattro aziende che compongono il suo network \u2013 Thema, Sch\u00fcco, AGC Flat Glass Italia e Resstende \u2013 in un equilibrato intervento fra restauro e trasformazione, sensibilit\u00e0 architettonica e competenze tecniche. A dimostrazione che la progettazione \u00e8 un\u2019operazione corale in cui \u00e8 necessaria la collaborazione di diverse competenze e professionalit\u00e0 ogni piano \u00e8 stato ideato da un diverso studio di architettura. Studio 2050+ ha firmato il piano terra e il sesto piano, interamente dedicato al food. Il primo e il quarto livello sono stati ideati da DWA Design Studio; il secondo e quinto piano sono stati affidati all\u2019architetto Paolo Lucchetta. Il basement \u00e8 firmato dallo studio fiorentino Fabbricanove, mentre il terzo livello \u00e8 stato curato da Studio Wok.","_it_post_name":"rinascente-roma-tra-restauro-e-trasformazione","_it_post_excerpt":"","_it_post_title":"Tra restauro e trasformazione.","_en_post_content":"On the occasion of the sixtieth anniversary since its inauguration, the Rinascente in Piazza Fiume, Rome was subjected to a complex restyling intervention involving, in succession, the shell, facing and different floors so as to allow the normal continuation of retail activities. The restyling and urban improvement of the building designed by Franco Albini and Franca Helg in the period 1957 to 1961 were conceived in respect with the historic building. The focal point of the project is the intervention on the exterior by Studio 2050+ di Ippolito Pestellini Laparelli, to which Theatro contributed with the joint involvement of four companies in its network \u2013 Thema, Sch\u00fcco, AGC Flat Glass Italia and Resstende \u2013 in a balance between restoration and conversion, with architectural sensitivity and technical expertise. To show that the design is a concerted effort, requiring the collaboration of different skills and professional expertise, each floor has been designed by a different architectural firm. Studio 2050+ worked on the ground and sixth floors, wholly dedicated to food. The first and fourth level are the work of DWA Design Studio; the second and fifth were allocated to architect Paolo Lucchetta. The basement is by Florence-based firm, Fabbricanove, while the third floor was curated by Studio Wok.","_en_post_name":"from-restoration-to-transformation","_en_post_excerpt":"","_en_post_title":"From restoration to transformation.","edit_language":"en","footnotes":""},"categories":[59],"tags":[],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/posts\/2583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/comments?post=2583"}],"version-history":[{"count":4,"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/posts\/2583\/revisions"}],"predecessor-version":[{"id":2663,"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/posts\/2583\/revisions\/2663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/media\/2584"}],"wp:attachment":[{"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/media?parent=2583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/categories?post=2583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theatro-italia.com\/en\/wp-json\/wp\/v2\/tags?post=2583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}