From restoration to transformation.
On the occasion of the sixtieth anniversary since its inauguration, the Rinascente in Piazza Fiume, Rome was subjected to a complex restyling intervention involving, in succession, the shell, facing and different floors so as to allow the normal continuation of retail activities. The restyling and urban improvement of the building designed by Franco Albini and Franca Helg in the period 1957 to 1961 were conceived in respect with the historic building. The focal point of the project is the intervention on the exterior by Studio 2050+ di Ippolito Pestellini Laparelli, to which Theatro contributed with the joint involvement of four companies in its network – Thema, Schüco, AGC Flat Glass Italia and Resstende – in a balance between restoration and conversion, with architectural sensitivity and technical expertise. To show that the design is a concerted effort, requiring the collaboration of different skills and professional expertise, each floor has been designed by a different architectural firm. Studio 2050+ worked on the ground and sixth floors, wholly dedicated to food. The first and fourth level are the work of DWA Design Studio; the second and fifth were allocated to architect Paolo Lucchetta. The basement is by Florence-based firm, Fabbricanove, while the third floor was curated by Studio Wok.