Category: Events

Also using stories to communicate in architecture. Maria Chiara Virgili, architect by training and author of the podcast Damned Architects, talked about how projects should follow the principles of narrative and communication to become memorable. The goal is to create exciting stories that engage the potential customer and generate a condition of trust.
In dialogue with Alvar Altissimo, he tackled some hot topics in architecture with a touch of irony, from Tom Wolfe’s From Bauhaus to Our House to The Simpsons. Because for Maria Chiara Virgili, good stories are never boring, but inspiring and at times, amusing.

City-workshop: at Theatro, on 24 October 2022, the guests were Carlos Moreno, creator of the 15-Minute City concept, and Jorge Pérez-Jaramillo, Colombian architect, urban planner and university professor, who engaged those present with the lecture ‘Medellín. Regeneration of the incomplete city’. The Colombian city case study tells of South American intensity and speed, very different from European ones. The growth of the city, founded in an area of water, flood plains and mountains, has characteristics that deserve to be known, with all of its opportunities, challenges and difficulties. Jorge Pérez-Jaramillo’s lesson reminds us that it is possible to dream, and it is necessary to act. Moreno’s reflection also invites multiple questions, such as in which city would we like to live? How does the city respond to people’s needs? What elements are needed to achieve a good quality of life, regardless of the density of the area we live in? These are complex issues that need to be talked about because they affect everyone. Carlos Moreno was inspired by Elinor Ostram, Nobel Prize winner for economics in 2009, who explained the concept of the common good based on a polycentric vision based on ecology, proximity, solidarity and empowerment.
A great little lesson to seed in any project.

Artist, Edoardo Tresoldi is famous for his environmental installations – veritable architectures – in which the transparency of the wire mesh dissolves boundaries and transcends the space-time dimension. At Theatro he shared his own personal research on the enhancement of the landscape, between art and the world, between matter and absence, and between light and shadow.

The dream of every architecture student, the Renzo Piano World Tour is an opportunity for education and study by travelling around the world to discover the architecture of Renzo Piano and other famous architects: it is made available tofour young graduates by the Renzo Piano Foundation together with other institutions. Among the stops on the tour: Emergency’s Children’s Surgical Hospital in Entebbe, Uganda, to which Theatro contributed expertise and passion.

Atypical because it was scheduled in June, instead of the normal month of April, and heartfelt because it was the first post-Covid, Milan Design Week 2022 lived up to all the expectations of operators, professionals and onlookers. Theatro’s partner companies were among the co-protagonists, in the halls of the fair and the bustling streets of the city.